For many people, exercise can seem intimidating–an activity that promotes low self-esteem, comparison, and an unhealthy sense of competition. Indeed, for a seemingly small population, this is what exercise is all about. This negative ethos surrounding exercise has permeated throughout several gyms, studios, and the like, but there nevertheless seems to be a movement towards body positivity, inclusivity, and community when it comes to physical activity. In fact, a strong sense of community can be regarded as one of the primary reasons people exercise. Various exercise brands have decided to refreshingly embrace a positive culture, one that lifts others up and seeks to promote self love. Exercise, rather than being regarded as a punishment or a path towards a “perfect” body, is viewed as a form of self care. It is a crucial component of taking care of one’s body, yes, but also one’s mind and spirit. Listed below are a few brands that promote a positive view of exercise and work towards empowering people through movement.
If you head to the OV website, you’ll see models of all shapes and sizes, including ones with disabilities. OV’s inclusivity makes them all the more lovable, not to mention their extremely high quality, comfortable, fun, and fashionable workout clothes.
This British activewear company is rooted in female empowerment. Their mission is to celebrate all women through movement because it is nourishing, not because it is a way to “win” or “look better.” They promote self-love, as well as love of others, encouraging women to lift other women up.
Barre3 offers mindful workouts that challenge, strengthen, and tone the body and mind. They, too, stress how exercise is NOT a competition and really take the time to encourage us to focus inward, placing our attention on one’s own body and how it feels in the present moment. Their workouts feel like a breath of fresh air, and their clothing and collaborations with brands such as Beyond Yoga and It Is Well L.A. offer fun outfits to move in.